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Health and Beauty eCommerce SEO Success: 20K+ Impressions in Just 3 Months
Health and Beauty eCommerce Website
Our client is a United Kingdom–based health and beauty eCommerce website offering a range of wellness, skincare, and beauty-related products. While the website had quality products and competitive pricing, it struggled to gain meaningful organic visibility in Google search results.
Before the SEO campaign, the site had limited keyword reach, low search impressions, and relied heavily on non-organic traffic sources.
Our Health and Beauty eCommerce SEO Strategy
We executed a focused SEO campaign designed specifically for UK health & beauty eCommerce brands, emphasizing trust, relevance, and scalable organic growth.
Here’s how we improved search visibility:
Technical SEO Audit & Site Health Improvements
Resolved crawl issues, optimized site structure, and ensured clean indexation.UK-Focused Keyword Research & Buyer Intent Mapping
Targeted high-intent, UK-based transactional keywords aligned with search demand.Product & Category Page Optimization
Improved titles, meta descriptions, headings, content depth, and internal links.Content Optimization & Relaunch
Enhanced existing content to improve topical relevance and rankings.Internal Linking & Topical Authority Building
Strengthened category silos to improve keyword distribution and authority flow.Schema Markup for Health & Beauty Products
Implemented structured data to enhance SERP appearance and CTR.Ongoing Performance Tracking
Monitored impressions, clicks, CTR, and average position via Google Search Console.
The Results (Last 3 Months)
Image: Google Search Console performance graph highlighting growth trends.
Total Clicks: 294
Total Impressions: 20,700+
Average CTR: 1.4%
Average Position: 16.1
The website achieved a strong increase in organic impressions and maintained first–second page average rankings, a critical milestone in competitive UK health and beauty SERPs.
These results indicate growing topical authority, improved keyword relevance, and increasing trust from search engines.
The Timeline
Campaign Duration: Last 3 Months (Ongoing)
While this case study highlights early momentum, the SEO campaign is ongoing. Current efforts are focused on:
Pushing high-performing keywords into the top 10
Improving CTR through SERP optimization
Expanding category-level content
Scaling organic traffic into revenue growth
Want similar SEO growth for your website?
Let’s discuss how we can scale your rankings, traffic, and leads.