SEO case studies
As an SEO Expert in Nepal, I help businesses in Nepal, the UK and the USA grow their traffic from Google. Below are eight client projects across sports media, construction, industrial manufacturing, AI software and ecommerce. Each one shows the problem, what I changed, and the numbers that followed, taken straight from the client’s Google Search Console.
2.2M+
Google impressions across eight client websites
15,700+
organic clicks earned from search
4
markets: the USA, the UK, Nepal and global B2B
Every number comes from the client’s own Google Search Console.
Each project started from a different problem. These are the eight with complete Search Console data.
Sports media · USA · 28 days
The problem: The Sportory, a US sports news website, had no presence in Google search at all.
What I did: I rebuilt the indexing setup, rewrote headlines for click-through rate, and organised content into topic clusters around teams and leagues.
51.7K
impressions
1.77K
organic clicks
7.5
average position
DTC personal care · USA · 3 months
The problem: Prereq Care had loyal customers but was only found by people searching its brand name.
What I did: Built educational content around what parents research before buying, from eczema-safe deodorant to tween hygiene, and linked it to the product range.
+280%
organic clicks (228 → 866)
+4,700%
impressions (1,912 → 91,852)
3
months
Construction · Nepal · 28 days
The problem: SKR Construction had a good website but no traffic from Google, while bigger sites held the top spots.
What I did: Keyword research around house building costs, materials and permits, helpful articles, and technical and on-page SEO.
22.4K
impressions (from 0)
367
organic clicks
4
average position
E-commerce · Nepal · 3 months
The problem: A brand-new online drinks store in Nepal (name withheld) had 0 clicks and 0 impressions, while established stores held the buying searches.
What I did: Indexing fixes first, then unique product descriptions, stronger home and category pages, product schema and local landing pages.
804
organic clicks (from 0)
61K
impressions
7.5
average position
Industrial manufacturing · Global · 90 days
The problem: Brother Filtration’s website depended almost entirely on people who already knew the brand name.
What I did: I added educational and product-led content and built topical authority so engineers and industrial buyers find the site earlier in their research.
1.97M
impressions
+16.9%
organic clicks
90
days
AI software · Mac & iPhone · 6 months
The problem: A strong on-device AI app that people could only find by searching its name.
What I did: Technical SEO, topic clusters around private and offline AI, and better landing pages.
1.9K
organic clicks (up from 0)
51.9K
impressions, up from 1.77K
9.3
average position
Shopify e-commerce · UK · 3 months
The problem: Vape Outlet Online had 0 impressions and 0 clicks in Google UK.
What I did: I targeted commercial keywords, optimised category pages and fixed on-page issues across the store.
11.9K
impressions
287
organic clicks
3
months
Health & beauty e-commerce · UK · 28 days
The problem: PWRRR had good products, but crawl problems and weak internal linking held rankings back.
What I did: I fixed crawl issues and internal linking and added a buyer-intent keyword structure. Impressions tripled in the first month.
18.8 → 12.5
average position
10.7K
impressions
101
organic clicks
01
Every project starts with the client’s own Search Console data, so decisions follow what Google is already showing, not guesses.
02
Crawl issues, indexing and internal links get fixed before new content, so every page that follows has a chance to rank.
03
Pages are mapped to the searches real customers make, from early research to ready-to-buy, then tracked month by month.
“We launched our sports website with almost no organic visibility, and within the first month we started seeing thousands of impressions and consistent traffic from Google. Suman didn’t just focus on keywords, he improved the site structure, internal linking, and content strategy. He explained everything clearly and always backed his recommendations with data from Search Console.”
Client, sports media website
USA
“Working with Suman gave us a clear SEO direction. He optimized our category pages, fixed on-page issues, and helped us target the right keywords. He genuinely cared about long-term results instead of quick fixes.”
Client, Shopify e-commerce store
United Kingdom
“What stood out about Suman was his honesty. He never promised instant rankings. Instead, he created a structured SEO plan, tracked progress with Google Search Console, and regularly explained what was working.”
Client, SEO consulting
What people usually ask after reading these results.
Yes. Every number on this page comes from the client’s own Google Search Console account for the period shown. Each detailed case study includes the Search Console screenshots.
Yes. Each case study names the client and shows the numbers from their own Google Search Console account for the period stated.
Most websites see SEO improvements within 3 to 6 months. Some projects above moved faster because they fixed technical problems that were blocking Google. Competitive industries can take 6 to 12 months.
Every website starts from a different place, so I don’t promise numbers before seeing your site. A free website health check shows what is holding you back and what is realistic.
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