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UK Shopify eCommerce SEO Case Study: 11.9K Impressions and 287 Clicks in 3 Months
UK-Targeted eCommerce Shopify Website
Our client is a UK-based eCommerce website selling products in a competitive retail niche. Despite having products listed and a functional website, the store struggled to gain visibility in Google UK search results.
Before the SEO campaign, the website had:
0 impressions
0 clicks
No measurable keyword rankings
Minimal organic search presence
The goal was clear: build organic visibility in the UK market and start generating consistent search traffic.
The Challenge
The UK eCommerce market is highly competitive, with established brands dominating product and category searches. The website faced several SEO challenges:
No organic visibility in Google UK
Product pages not ranking for commercial keywords
Weak internal linking between categories and products
Missing on-page optimization for transactional intent
Limited keyword targeting strategy
Low domain authority and search trust
To compete effectively, the website required a structured SEO system tailored for UK commercial search intent.
SEO Strategy Implemented
We implemented a comprehensive eCommerce-focused SEO campaign designed to build visibility gradually and sustainably.
1. Technical SEO Improvements
Fixed crawlability and indexing issues
Optimized XML sitemap submission
Improved site speed and performance
Cleaned up duplicate and thin product pages
Enhanced mobile usability
This ensured Google could properly discover and index all important pages.
2. UK Keyword Research & Commercial Targeting
Identified UK-specific commercial keywords
Targeted buyer-intent search terms
Optimized category pages for primary keywords
Targeted long-tail product searches for early traction
This allowed the website to begin ranking for realistic and achievable search terms.
3. On-Page Optimization
Optimized product titles and meta descriptions
Improved category page SEO structure
Enhanced product descriptions with keyword relevance
Added structured headings (H1, H2, etc.)
Improved internal linking between related products
4. Internal Linking & Site Structure
Strengthened category-to-product linking
Improved breadcrumb structure
Created a clearer content hierarchy
Distributed link equity to key pages
5. Consistent Optimization & Monitoring
Tracked keyword movements
Improved underperforming pages
Adjusted metadata for better CTR
Continuously refined on-page elements
The Results
Image: UK Ecommerce Website Google Search Console 3 months Performance comparison data
Google Search Console Data – Last 3 Months vs Previous 3 Months
According to the screenshot:
11,900+ impressions
287 total clicks
2.4% average CTR
Average position: 48.8
Previous 3 months: 0 clicks, 0 impressions
This indicates that the website moved from zero visibility to measurable and growing search presence within 3 months.
Performance Breakdown
Organic Visibility Growth
The website generated 11.9K impressions in the last 3 months compared to 0 impressions previously. This confirms that pages are now being indexed and displayed in UK search results.
Traffic Growth
The site received 287 organic clicks, transitioning from no traffic to consistent search-driven visits.
Click-Through Rate (CTR)
The site achieved a 2.4% average CTR, showing that optimized titles and meta descriptions are beginning to attract users from search results.
Average Position
The average ranking position of 48.8 indicates that many keywords are still in early-stage ranking positions (pages 4–5), but the site has successfully entered Google’s index and competitive keyword space.
This is a foundational growth phase for an eCommerce SEO campaign.
The Conclusion
As an SEO specialist based in Nepal working with UK and international clients, I focus on structured, ethical, and long-term SEO strategies that turn invisible websites into growing organic assets.
If you want similar SEO growth for your UK eCommerce website,
Let’s discuss how we can scale your rankings and traffic.