What Does an SEO Expert Actually Do Every Month? (Deliverables Explained)
An SEO expert improves how your website appears in Google so more of the right customers find you. Every month, that means technical fixes, page optimisation, content, links, local SEO and a report on the results. The first month is mostly an audit and urgent fixes. From month 2, the work becomes a repeating cycle of improving pages, publishing content and measuring results.
As an SEO specialist in Nepal, I agree a task list with each client at the start of the month and report against it at the end, so you always know what you are paying for.
What an SEO expert does every month
- Technical fixes: indexing problems, broken links, speed and structured data.
- Page optimisation: titles, meta descriptions, headings, images and internal links.
- Content: new pages and articles that answer what customers search, plus updates to older pages.
- Links and mentions: outreach to relevant websites and Nepali directories, never bought links.
- Local SEO: Google Business Profile updates, photos and review replies for local businesses.
- Reporting: results from your own Search Console and GA4, the work done, and next month’s plan.
A monthly SEO retainer usually does not include paid ads, social media management or website design. Those are separate services.