SEO case studies / Online drinks store
E-commerce · Nepal · 3 months
E-commerce SEO Case Study: An Online Drinks Store in Nepal From Zero to 61K Impressions
This online drinks store in Nepal was a brand-new WordPress shop with no visibility on Google. Work started on 20 August 2026, and in 3 months the store went from 0 to 804 organic clicks and 61K impressions. As an SEO Expert in Nepal, I helped the store get its products and categories found by buyers searching to order online.
NP
Client: Online drinks store (name withheld)
WordPress e-commerce, Nepal
Before and After SEO Results
Previous 3 months
0
organic clicks
0
impressions
Last 3 months
804
organic clicks
61K
impressions
7.5
avg. position
Search Console: last 3 months vs previous 3 months (804 clicks, 61K impressions, 1.3% CTR, average position 7.5). Store name and domain hidden.
Search Console: last 28 days vs previous 28 days. Clicks 198 → 560 (+183%), impressions 17.2K → 42K (+144%), average position 8.3 → 6.9.
About the client
About the Store, an Online Drinks Shop in Nepal
The client is an online drinks store in Nepal built on WordPress. At the client’s request, the store name, domain and product names are kept private.
The store was new. When work started in August 2026, it had 0 clicks and 0 impressions on Google. Buyers searching for drinks, prices and delivery were finding older, established stores instead.
Industry
E-commerce (drinks)
Services
Technical SEO, product SEO, schema
Market
Nepal
Started
20 August 2026
The problem
The Problem: A New Store With No Google Visibility
- No search visibility: 0 clicks and 0 impressions
- Product pages not indexed or ranking
- Product pages competing with many stores selling the same items
- Big buying searches held by established stores
- No product rich results in Google
The goal was to get the store’s products and categories in front of buyers in Nepal who search to buy online and compare prices.
Goals
Goals of the SEO Campaign
- Get products and categories indexed
- Rank for buying and price searches
- Show product rich results
- Turn search visits into orders
The plan
Our SEO Strategy for an Online Drinks Store
We started with indexing, so Google could find and crawl the store. Then we improved the home page, category pages and product pages for the searches buyers actually make.
Search Types We Targeted
- [Store type] near me
- Online [store type] in Nepal
- [Product] price in Nepal
- [Store type] in Kathmandu
- Product category searches
- Brand and product name searches
Technical SEO
- Fixed crawling and indexing issues
- Improved site structure and internal links
- Improved page speed
- Submitted a clean XML sitemap
Product and Category Pages
- Wrote unique product descriptions
- Improved SEO titles and meta descriptions
- Strengthened category pages
- Optimised the home page
Product Schema
Product schema helped the store show product rich results in Google. Product snippets earned 117 clicks and 21.5K impressions in 3 months.
Local and Informational Pages
Local area landing pages and a buyer’s guide helped the store reach people searching near them and people still comparing options.
Results
SEO Results After 3 Months
| Metric | Previous 3 months | Last 3 months |
|---|---|---|
| Total clicks | 0 | 804 |
| Total impressions | 0 | 61K |
| Average position | – | 7.5 |
| Click-through rate | – | 1.3% |
Clicks grew every month: 54 in August, 264 in September and 486 in the first 22 days of October. In the last 28 days, clicks rose from 198 to 560 (+183%), impressions from 17.2K to 42K (+144%), and the average position improved from 8.3 to 6.9.
Top pages
Top Performing Page Types
| Page type | Pages | Clicks | Impressions |
|---|---|---|---|
| Home page | 1 | 509 | 23,483 |
| Product pages | 34 | 202 | 29,149 |
| Local area pages | 2 | 36 | 1,823 |
| Category and shop pages | 5 | 27 | 5,322 |
| Contact page | 1 | 15 | 1,342 |
| Informational guide | 1 | 14 | 1,939 |
Keywords
Searches the Store Ranks For
Of the top 1,000 search queries, 838 rank in Google’s top 10 and 101 rank in the top 3. The main search types:
- Price searches: 299 queries, 13.1K impressions
- Near-me searches: 171 queries, 5K impressions
- Online-store searches: 105 queries
- Kathmandu searches: 21 queries
Countries
Traffic From Nepal and Abroad
Nepal brought 700 of the 804 clicks (87%) and 50.5K impressions. The rest came from other countries, led by India.
- Nepal
- India
- United States
- Australia
- United Kingdom
- Bangladesh
- Canada
- United Arab Emirates
- Qatar
Devices
Mobile vs Desktop Traffic
671
clicks from mobile
130
clicks from desktop
83% of clicks came from phones. The store’s average position was 6.7 on mobile and 13 on desktop, so a fast, mobile-friendly store matters most.
Why it worked
Why This SEO Strategy Worked
No shortcuts and no temporary ranking tricks. The results came from:
- Fixing indexing first
- Unique product descriptions
- Strong home and category pages
- Product schema
- Local landing pages
- Ongoing improvements based on Search Console data
Benefits
Key Results for the Business
01
804 Organic Clicks in 3 Months
Up from zero on a brand-new store.
02
61K Organic Impressions
With an average position of 7.5 across all searches.
03
Product Rich Results
Product snippets earned 117 clicks and 21.5K impressions.
04
Growth Every Month
From 54 clicks in August to 486 in the first 22 days of October.
Key lesson
Key Lesson From This SEO Case Study
For a new online store, indexing comes first. Once Google could crawl and understand the products and categories, the store went from zero to 804 clicks and 61K impressions in 3 months.
The work is ongoing, and the store keeps growing every month from people actively searching to buy.
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