SEO case studies / Lekh AI
AI software · Mac & iPhone · 6 months
AI Software SEO Case Study: Lekh AI Reached 1.9K Organic Clicks in 6 Months
Lekh AI is a strong on-device AI app for Mac and iPhone, but most people searching for tools like it could not find it. Here is how technical SEO, topic clusters and better landing pages changed that over six months. I ran this 6-month campaign as an SEO professional in Nepal working with software and SaaS companies.
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Client: Lekh AI
On-device AI app for Mac and iPhone
Before and After SEO Results
Previous 6 months
0
organic clicks
0
impressions
Last 6 months
1.9K
organic clicks · up from 0
51.9K
impressions · up from 0
9.3
avg. position
Search Console: last 6 months compared with the previous 6 months.
About the client
About Lekh AI, an On-Device AI App
Lekh AI is an AI app for Mac and iPhone that runs on the device, so it works privately and offline. The product was strong, but its search visibility was not: it got a few brand searches and very little traffic from the buying and research keywords its customers were typing into Google.
The goal was steady organic growth by building authority around local AI, fixing technical SEO, improving existing pages and adding helpful content.
Industry
AI software
Services
SEO strategy, technical SEO, content
Product
On-device AI app
Campaign
6 months
The problem
The Problem: People Only Found Lekh AI by Name
- Little organic visibility outside brand keywords
- Few landing pages for people ready to buy
- Low authority in the fast-growing local AI niche
- New feature pages had almost no search visibility
- Internal linking was not used well
- Existing pages needed stronger on-page SEO
The main goal was not just more traffic. It was to attract people looking for private, offline AI tools and turn them into users.
Goals
Goals of the SEO Campaign
- Increase organic clicks
- Increase search impressions
- Rank higher for buying keywords
- Reach more keywords with new landing pages
- Build long-term authority with helpful content
The plan
Our SEO Strategy for an AI Software Company
Keyword research found opportunities across local AI, offline AI, AI for Mac, AI image and video generation, Apple Silicon AI models and privacy-focused AI. We focused on low and medium difficulty keywords with buying or research intent.
Keywords We Targeted
- Local AI software
- Offline AI
- AI for Mac
- AI image generation
- AI video generation
- Apple Silicon AI models
- Privacy-focused AI
How We Organised the Content
Instead of separate articles, content was grouped into topic clusters: local AI guides, AI image generation, AI video generation, Apple Silicon AI models, offline AI apps, AI productivity, and privacy and security. This helped Google understand how the topics connect.
Landing Page Improvements
- Better metadata and headings
- Stronger internal links
- More related keywords covered
- More depth and clearer calls to action
Technical SEO
- Easier crawling for Google
- Better internal links and page structure
- Indexing monitoring
- Removed weak content and fixed headings
Building Authority
- Taking part in communities
- Publishing on Web 2.0 sites and profiles
- Promoting helpful content
- Building brand mentions
Results
SEO Results After 6 Months
| Site-wide totals | Previous 6 months | Last 6 months |
|---|---|---|
| Clicks | 0 | 1.9K |
| Impressions | 0 | 51.9K |
| Average position | – | 9.3 |
| Click-through rate | – | 3.7% |
Homepage Results
| Homepage | Previous 3 months | Last 3 months |
|---|---|---|
| Clicks | 162 | 375 |
| Impressions | 991 | 2,306 |
The homepage kept a strong average position of about 4.7 while more than doubling its visibility. Google started showing it for a wider range of searches, not only brand searches.
Pro Page Results
| Pro landing page | Before | After |
|---|---|---|
| Clicks | 91 | 352 |
| Impressions | 556 | 2,851 |
After targeted improvements and better keyword coverage, the Pro page became one of the best-performing sales pages on the site.
Feature Page Results
Clicks grew from 5 to 33 and impressions from 295 to 2,068. The average position improved from 10.19 to 6.99, moving the page onto page one for several searches.
New Landing Pages
Several new pages started getting organic visibility within the reporting period. The Image Generation page reached 33 clicks and 2,574 impressions with an average position of 8.8, helped by strong internal links.
Search queries
Growth in Search Queries
Brand searches grew strongly. New non-brand searches also started appearing, such as best local AI for video generation, JANG quantization, JANG models and JANG MLX. This shows the site’s authority growing beyond its brand name.
Search Query: "Lekh AI Pro"
| Metric | Before | After |
|---|---|---|
| Clicks | 68 | 276 |
| Impressions | 129 | 500 |
| Average position | Not shown | 1.3 |
Search Query: "Lekh AI"
| Metric | Before | After |
|---|---|---|
| Clicks | 120 | 273 |
| Impressions | 368 | 620 |
| Average position | 3.82 | 1.58 |
Benefits
How SEO Helped the Business
01
Homepage and Pro Page Growth
Homepage clicks up 131% and impressions up 133%. Pro page clicks up 287% and impressions up 413%.
02
New Pages Reached Page One
Newly published landing pages started ranking on Google’s first page within the reporting period.
03
More People Searching for the Brand
Searches for “Lekh AI” and “Lekh AI Pro” grew in clicks, impressions and average position.
04
Visibility for Non-Brand Searches
The site started appearing for completely new topics, proof of authority beyond the brand name.
Why it worked
Why This SEO Strategy Worked
- Helpful content that matches what users want
- Building topic authority instead of targeting single keywords
- Improving sales pages alongside helpful articles
- Stronger internal links across the website
- Steady technical SEO improvements
- Targeting new AI topics with low competition
Instead of chasing quick ranking wins, every new article helped the related sales pages get found too.
Key lesson
Key Lesson From This SEO Case Study
In six months, Lekh AI went from limited visibility to a growing authority in local AI. Technical SEO, helpful content, better landing pages and topic clusters brought big increases in clicks, impressions and keyword reach, and a strong base for long-term growth.
Instead of relying on paid ads, Lekh AI now has an SEO system that keeps attracting people looking for private, offline AI tools.
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