SEO case studies / SKR Construction
Construction · Nepal · 28 days
Construction SEO Case Study: 22.4K Impressions and 367 Clicks in 28 Days
SKR Construction had a good-looking website and strong services, but it was not getting steady traffic from Google. Here is how keyword research and helpful content made it a trusted source for construction searches in Nepal. As an SEO Expert in Nepal, I helped SKR rank for the searches people in Nepal make when planning to build.
SKR
Client: SKR Construction Pvt. Ltd.
Construction company in Nepal
Before and After SEO Results
Before SEO
0
organic clicks
0
impressions
Last 28 days
367
organic clicks
22.4K
impressions
4
avg. position
Search Console: 28 days, 22 April to 10 May 2026 (367 clicks, 22.4K impressions, 1.6% CTR, average position 4).
Search Console: 24 hours on 11 May 2026 (20 clicks, 1.12K impressions, 1.8% CTR, average position 4).
About the client
About SKR Construction, a Construction Company in Nepal
SKR Construction Pvt. Ltd. is a growing construction company in Nepal. It offers residential and commercial construction, architectural design, house planning, engineering advice and building solutions.
The company had an attractive website, but it was not getting steady traffic from Google. People searching for house construction costs, building materials, architecture services and building advice were not finding it.
Industry
Construction
Services
SEO strategy, technical SEO, content
Market
Nepal, with global reach
Data period
28 days
The problem
The Problem: Bigger Websites Ranked Above SKR
- Low organic visibility
- Few keyword rankings
- No topic authority in Google
- Important service pages were not getting search traffic
- Competitive construction keywords held by larger websites
The goal was not only to rank higher. It was to become one of Google’s trusted sources for construction searches in Nepal.
Goals
Goals of the SEO Campaign
- Bring in more of the right visitors from Google
- Rank for both buying and research keywords
- Build authority in Nepal's construction industry
- Get long-term leads through Google search
The plan
Our SEO Strategy for a Construction Company
Instead of chasing only high-volume keywords, we found searches from people planning to build and people ready to hire. We then created content for every step of deciding whether and how to build a house.
Keywords We Targeted
- House construction cost in Nepal
- Cost to build a house in Nepal
- Construction materials and costs
- House design
- Naksha pass
- Steel rod price
- Building rules
- Architecture services
Technical SEO
- Improved site structure and internal links
- Cleaned up the URL structure
- Made pages easier for Google to index
- Fixed core technical SEO issues
On-Page SEO
- Improved SEO titles and meta descriptions
- Better headings and image optimisation
- Refined keyword placement and internal links
- Improved the overall user experience
Content Strategy
Every article answers a real question people search when planning to build a house in Nepal. This helped Google see the site as a reliable source in the construction niche.
Topic Authority
Instead of relying on a few pages, we built a connected group of construction articles. This helped Google understand the website’s expertise.
Results
SEO Results in 28 Days
| Metric | Before SEO | Last 28 days |
|---|---|---|
| Total clicks | 0 | 367 |
| Total impressions | 0 | 22.4K |
| Average position | – | 4 |
| Click-through rate | – | 1.6% |
The website was new and had no Search Console data before the work started. In the 28 days from 22 April to 10 May 2026, it earned 367 organic clicks and 22.4K impressions, with an average position of 4. On a single day, 11 May 2026, it earned 20 clicks and 1.12K impressions.
Keywords
Keywords Ranking in the Top 5
These are the main searches the site targets. Across all searches in the 28 days, the site’s average position on Google was 4:
- House construction cost in Nepal
- Cost to build a house in Nepal
- Construction materials and costs per sq ft
- Construction cost
- House building cost
- Rod price in Nepal
- House design in Nepal
- Building rules in Kathmandu
Why it worked
Why This SEO Strategy Worked
No shortcuts and no temporary ranking tricks. The results came from:
- Understanding what people are searching for
- Publishing genuinely helpful content
- Building topic authority
- Strong internal linking
- Technical SEO improvements
- Ongoing improvements based on Search Console data
Benefits
Key Results for the Business
01
367 Organic Clicks in 28 Days
Up from zero, on a brand-new website.
02
22.4K Organic Impressions
An average position of 4 across all searches in the same 28 days.
03
Helpful Content That Ranks
Strong growth in construction searches, driven by useful articles.
04
Long-Term Traffic
Helpful pages keep earning clicks after they are published, so the traffic is built to last, not a one-time spike.
Key lesson
Key Lesson From This SEO Case Study
By combining technical SEO, content, keyword research and on-page SEO, SKR Construction went from zero to 367 organic clicks and 22.4K impressions in 28 days.
Instead of relying only on paid ads, the company now gets organic traffic from people searching for construction services and advice.
Free SEO audit
Want Similar SEO Results for Your Business?
Whether you run a construction company, an online store or a local service business, SEO can become one of your most valuable long-term marketing channels.