Link building · Citations · Brand mentions
Off-Page SEO and Link Building Services in Nepal
My off-page SEO services build links, citations and brand mentions from relevant, real websites, so your pages move up Google and your brand gets mentioned in AI answers. Rankings are the goal, not vanity metrics.
Sample result · Ahrefs
AI software company, free links only
198 → 387
websites linking to the site
0.1 → 6
Ahrefs Domain Rating
Built with free links from communities, directories and content platforms, plus Reddit, where the founder already had a following. No paid placements.
- Rankings over vanity metrics
- Ahrefs, Semrush and Moz
- Free and sponsored link options
- Flexible contract terms
What is off-page SEO?
Off-page SEO is everything outside your website that tells Google, and AI tools, that your business is trustworthy and worth ranking.
It covers backlinks from other websites, brand mentions, directory citations, business listings, community discussions on Reddit and Quora, and your presence on social and video platforms.
Why it matters
When two pages answer the same search equally well, the one that other relevant websites trust and point to usually ranks higher.
On-page and technical SEO make your pages ready to rank. Off-page SEO gives Google a reason to rank them above your competitors.
Signs you need off-page SEO
If several of these sound familiar, your website is missing the trust signals that move rankings.
- Your content is good, but the page is stuck on page 2
- Competitors have far more websites linking to them
- Your brand isn't mentioned anywhere outside your own website
- You found spammy backlinks you never built
- Your business is missing from Nepali directories and map listings
- ChatGPT and Perplexity recommend competitors but not you
What my link building services include
Five groups of tactics, mixed to suit your business, your market and your budget.
Outreach and digital PR
- Guest posts on relevant websites
- Digital PR and brand mentions
- Broken link building
- Resource page links
- Blogger and influencer outreach
Citations and business listings
- Nepali and international business directories
- Google Business Profile, Bing Places and Apple Business Connect
- The same name, address and phone everywhere
Communities and AI citations
- Helpful answers and threads on Reddit
- Expert answers on Quora
- Mentions in the places AI assistants learn from
Content distribution
- YouTube videos, a big search channel in Asia
- Articles on Medium and Blogger
- PDF and image sharing sites
- Podcast listings on Spotify
Brand profiles
- Facebook, Instagram and TikTok
- YouTube channel
- Every profile complete and linked to your website
What I don't do
Some link tactics lift a metric for a month and then put your whole website at risk of a Google penalty. I don’t use them, whatever the budget.
- PBNs (private blog networks)
- Link farms and large link exchanges
- Web 2.0 link networks
- Spam blog comments
- Mass profile creation
- Low-value audio and bulk submission sites
How I choose where to get a link
Every opportunity has to pass four checks before I go after it.
Authority
How strong the site is in Ahrefs and Moz. A link from a trusted site carries more weight.
Real traffic
People actually visit it. A high score with no visitors is a warning sign, not a win.
Niche relevance
A health site for a clinic, a tech site for an app. Relevant links pass the most value.
Location
Nepali websites for local businesses, and UK or USA websites for clients selling there.
My off-page SEO process
There is no fixed number of links per month. Quality filters decide what gets built.
01
Research
I pull a large list of link opportunities with Ahrefs, Semrush and Moz, including the sites linking to your competitors but not to you.
02
Filter
Only the opportunities that pass all four checks stay on the list.
03
Outreach and placement
Outreach emails, guest posts, directory listings, community posts and content, depending on the opportunity.
04
Track every link
Each link goes into a Google Sheet with its URL, date, type and status, so you can see exactly what was built.
05
Measure rankings
I watch the positions of the pages we’re building links to. Rankings, not authority scores, show whether it’s working.
06
Audit every month
A backlink check for lost links and new toxic links, so problems are caught early.
Free and sponsored links
Your budget decides the mix. Both work. Sponsored placements simply move faster on competitive keywords.
Smaller budgets
Free and earned links
- Directories and business listings
- Reddit and Quora
- YouTube, Medium and other content platforms
- Outreach for earned mentions
Bigger budgets
Free links plus sponsored placements
- Sponsored guest posts on high-authority sites
- Digital PR
- Influencer placements
- Labelled as sponsored, the way Google asks
Proven results
Off-page SEO results from real projects
Two samples from my client work: one built only on free links, one with a sponsored placement. Both use real Ahrefs data with client URLs hidden.
Sample 1 · AI software · free links only
AI software company: linking websites nearly doubled
Lekh AI is an on-device AI app for Mac and iPhone. With no budget for paid links, I built its authority from free sources: Reddit, where the founder already had an active following, plus Quora, directories, social profiles and content platforms.
| Ahrefs metric | Before | After |
|---|---|---|
| Linking websites | 198 | 387 |
| Backlinks | 331 | 963 |
| Domain Rating | 0.1 | 6 |
| Dofollow share | 5% | 4–5% |
What the data shows
- Websites linking to the site almost doubled, from 198 to 387.
- Most new links are nofollow (only 4–5% dofollow). That is normal for community and social links, and it still sent real visitors and trust signals.
- Domain Rating rose from 0.1 to 6. Still a small number on Ahrefs’ 0–100 scale. The ranking and traffic growth is the bigger story.
Off-page work was one part of the project. See the AI software case study for the full result: organic clicks up 242%.
Real Ahrefs data, before and after. Website address hidden.
Real Ahrefs data, before and after.
Sample 2 · Healthcare · Kathmandu
IVF clinic: linking websites grew from 42 to 900
A fertility clinic with three branches in Kathmandu. Here the client had a budget for links, so alongside free outreach I secured a sponsored post on a high-authority international website.
| Ahrefs metric | Before | After |
|---|---|---|
| Linking websites | 42 | 900 |
| Backlinks | 59 | 2.4K |
| Domain Rating | 2.5 | 8 |
| Dofollow backlinks | 49% | 78% |
| Dofollow linking websites | 55% | 46% |
What the data shows
- Websites linking to the clinic grew from 42 to 900.
- Backlinks grew from 59 to 2.4K.
- Domain Rating rose from 2.5 to 8.
- Dofollow backlinks rose from 49% to 78%, helped by the sponsored post and outreach links.
About Domain Rating: DR is Ahrefs’ own estimate, not something Google uses. I report it because clients ask, but I judge success by the rankings and traffic of the pages we build links to.
More projects with off-page SEO
DTC personal care · USA
Kids' personal care brand
+280%
organic clicks in 3 months (228 → 866), with off-page work alongside educational content.
Software · Mac and iPhone
AI software company
+242%
organic clicks in 6 months (271 → 926), with free off-page links and Reddit supporting topic clusters.
Toxic link audit and disavow
- Audit every backlink pointing to your website
- Find the harmful ones: spam, hacked sites and irrelevant foreign links
- Build a disavow file listing those domains
- Submit it through Google’s disavow tool in Search Console
I only disavow when it’s genuinely needed. Google ignores most low-quality links on its own, and disavowing good links by mistake can hurt rankings. Hacked websites are the common exception, like the hacked clinic I recovered.
Off-page SEO for AI search
ChatGPT, Gemini, Perplexity and Google AI Overviews learn about brands from what the web says about them, especially Reddit, Quora, directories and news sites.
Consistent brand mentions and citations in those places help AI assistants recognise your business and recommend it by name. That’s why Reddit and Quora are part of my off-page work, not an afterthought.
What you get
- A researched list of link opportunities for your niche and market
- Monthly link building, free and sponsored as agreed
- A Google Sheet tracking every link built
- Ranking tracking for the pages we're building links to
- A monthly backlink audit and report
Is off-page SEO a one-time job?
No. Competitors keep earning links, and some of your links disappear over time.
Steady monthly work builds authority that lasts. A single burst of links tends to fade, and a sudden spike can look unnatural to Google.
Tools I use
- Ahrefs
- Semrush
- Moz
- Google Search Console
- Google Sheets
Why off-page SEO alone isn't enough
Links bring authority, but they only help pages that are ready to rank. That means fast, crawlable pages, fixed by a technical SEO specialist, clear titles and structure from an experienced on-page SEO professional, useful content worth linking to, written by an experienced SEO content writer, and for local businesses, a strong Google Business Profile from a local SEO consultant in Nepal.
Off-page SEO pricing
Off-page SEO on its own starts from $97 to $150 a month. Full SEO packages, covering on-page, off-page, technical and local SEO, start from $150 and scale with your competition. Contract terms are flexible.
Off-page SEO questions, answered
What does an off-page SEO expert do?
An off-page SEO expert builds trust signals for your website from outside it: backlinks from relevant websites, brand mentions, directory citations, business listings, and activity on communities like Reddit and Quora. The aim is higher rankings for your important pages.
How many backlinks will I get per month?
There is no fixed number. I research a large list of opportunities and only go after the ones that pass four checks: authority, real traffic, niche relevance and location. A few strong, relevant links are worth more than hundreds of weak ones.
Do you buy backlinks?
By default I build free and earned links. When a client has the budget, I add sponsored guest posts, digital PR and influencer placements on high-authority websites, labelled as sponsored the way Google asks. I never use PBNs or link farms.
How long does off-page SEO take to improve rankings?
Usually a few months. New links take time to be found and counted, and competitive keywords need more of them. I track the rankings of your target pages every month so you can see progress.
Is Domain Rating or Domain Authority important?
They’re useful estimates from Ahrefs and Moz, but Google doesn’t use them. I report them, but I judge off-page SEO by the rankings and traffic of the pages we build links to.
What is a disavow file, and do I need one?
A disavow file tells Google to ignore specific harmful links pointing to your website. Most websites don’t need one, because Google already ignores most spam. It helps after a hack or a spam attack, and I’ll tell you honestly if yours needs it.
How much does off-page SEO cost in Nepal?
Off-page SEO on its own starts from $97 to $150 a month. Full SEO packages start from $150 and scale with competition. I quote after a free backlink review.
Free backlink review
Is a competitor out-linking you?
Send me your website. I’ll compare your backlinks with your top competitors and show you the gaps worth closing first. No obligation.