Lekh AI SEO Case Study: +131% Clicks and Growing Topical Authority in Local AI

A strong product that Google barely knew existed

Lekh AI is an on-device AI application for Mac and iPhone, built around private, offline AI experiences. The product itself was technically strong — but its search visibility told a different story: only a small number of branded searches, and very little organic discovery for the commercial and informational keywords its actual buyers were typing into Google. The objective was to build sustainable organic growth by creating topical authority around Local AI, improving technical SEO, optimizing existing pages, and expanding the site with high-intent educational content.

Visible for the brand name, invisible for the problem it solves

• Limited organic visibility outside branded keywords
• Few landing pages targeting commercial search intent
• Low topical authority in the rapidly growing Local AI niche
• New feature pages had little or no search visibility
• Internal linking opportunities were underutilized
• Existing pages required stronger on-page optimization

The primary goal wasn't simply to increase traffic — it was to attract users actively searching for private, offline AI solutions and convert them into product users.

Five measurable goals, not just "more traffic"

• Increase organic clicks
• Increase search impressions
• Improve rankings for commercial keywords
• Expand keyword coverage with new landing pages
• Build long-term topical authority through educational content

Topical clusters, not isolated keywords

Keyword research identified opportunities across local AI software, offline AI, AI for Mac, AI image and video generation, Apple Silicon AI models, and privacy-focused AI — prioritizing low- and medium-difficulty keywords with commercial or informational intent.

Real growth, verified in Google Search Console

Google Search Console — previous 3 months vs. last 3 months (site-wide totals).

Google Search Console — 3-month performance trend (average CTR 5.7%, average position 8.9).

The homepage maintained a strong average ranking of around position 4.7 while more than doubling its visibility — a sign Google began surfacing the page for a broader set of relevant searches rather than relying solely on branded traffic.

The Pro landing page became one of the strongest-performing commercial pages after targeted optimization and improved keyword coverage.

Feature page clicks increased from 5 to 33, while impressions expanded from 295 to 2,068. Average ranking improved from 10.19 to 6.99, moving the page onto the first page for several relevant searches.

Several newly created pages began generating organic visibility within the reporting period — including the Image Generation page, which reached meaningful traffic in a relatively short time when supported by a solid internal linking strategy.

Brand demand strengthened considerably

Branded query growth was strong on its own — but new non-branded queries such as "best local AI for video generation," "JANG Quantization," "JANG Models," and "JANG MLX" began appearing in Google Search too, a sign of topical authority expanding beyond the brand name.

What actually moved

Building an ecosystem, not chasing rankings

• Publishing high-quality educational content aligned with user intent
• Building topical authority instead of targeting isolated keywords
• Optimizing commercial landing pages alongside informational content
• Strengthening internal linking across the website
• Consistently improving technical SEO foundations
• Targeting emerging AI topics with relatively low competition

Instead of chasing short-term ranking gains, the strategy focused on creating a sustainable SEO ecosystem where every new article strengthened the visibility of related commercial pages.

From limited visibility to a growing authority in Local AI