Technical SEO · WordPress · Shopify · Custom CMS
I find and fix the hidden problems that stop Google from crawling, indexing and ranking your website, from slow pages and broken redirects to failed migrations and hacked sites.
Client result
Sports news website, USA
51.7K
Google impressions in 28 days, starting from zero visibility
Crawling, indexing, sitemap and robots.txt fixes were a key part of this result. I also guided the client’s developer through the Core Web Vitals fixes.
Technical SEO makes sure search engines can crawl, render, index and understand your website, and that it loads fast on every device.
It covers the parts of SEO visitors rarely see: site structure, sitemaps, robots.txt, redirects, page speed, structured data and how your pages are built.
Great content can’t rank if Google can’t reach it. A single robots.txt mistake can hide a whole website, and one badly planned migration can wipe out years of rankings in a week.
Technical SEO removes those blockers, so your content and links can do their job.
If you recognise any of these, something under the hood is holding your rankings back.
Twelve areas I audit on every website, fixed in order of impact.
Crawl errors, blocked pages and crawl budget wasted on pages that don't matter.
Pages excluded from Google, wrong noindex tags and 'Crawled, not indexed' issues.
LCP, INP and CLS, image weight, caching and render-blocking files.
Missing or broken structured data for your business, services, products and FAQs.
Missing sitemaps, outdated URLs and sitemaps full of redirects or 404s.
Rules that accidentally block important pages, or let bots waste time on junk URLs.
Redirect chains, loops and temporary redirects that should be permanent.
Dead pages, broken internal links and broken images, fixed or redirected.
Canonical tags, duplicate URLs and several pages competing for one keyword.
Layout, text size and tap-target problems on phones.
Content and links Google can't see because they only load with JavaScript.
Missing or wrong language and country tags on multi-country websites.
Working with your developer: I fix what I can myself. When a fix needs a developer, I write a clear, prioritised fix list and guide them through it until it’s done.
Many trek and travel companies in Nepal move from WordPress to a custom CMS, switch hosting or change domains without a migration plan. The result is the same every time: hundreds of old URLs return 404, images break, and rankings that took years to build disappear.
If you’re about to redesign or move your website, I build the URL map and redirect plan first, so launch day doesn’t cost you traffic.
Real example
After a migration, I found and fixed 30 to 40 broken URLs, mostly expired trip departure pages. Each one now redirects to its main trek package. I also cleaned up crawl budget, so Google spends its visits on pages that matter.
Client URLs blurred for privacy. Swipe, scroll or use the arrows.
A long-established clinic website with three branches was hacked. Spam code went in through the contact page and spread across the whole site. The logo was replaced, and a site: search showed hundreds of spam pages listed under the clinic’s own domain.
The site was clean and secured within 3 to 4 days.
Proven results
Real projects where fixing technical problems opened the door to growth. Technical fixes were one part of each project, alongside on-page and content work.
News · USA
51.7K
impressions in 28 days, from zero Google visibility
Technical issues fixed: crawling, indexing, XML sitemap, robots.txt and Core Web Vitals (with the client’s developer)
Manufacturing · USA
507K
impressions in 90 days, with +10.6% organic clicks
Technical issues fixed: 404 errors, duplicate pages and keyword cannibalisation across thousands of pages
Software
1,922
organic clicks in 6 months, from 59K impressions
Technical issues fixed: 404 errors, crawling and indexing issues
01
A full crawl with Screaming Frog plus Search Console’s Pages, Crawl stats and Core Web Vitals reports.
02
Every issue ranked by how much traffic it’s costing you, so the biggest blockers go first.
03
I fix what I can directly, and give your developer a clear fix list for the rest.
04
Each fix is validated in Search Console, so we know Google has seen it.
05
Websites keep changing, so I keep checking for new errors every month.
No. Websites keep changing, so new 404s, indexing drops and speed problems keep appearing.
While we’re actively fixing a site with many issues, I check it two to three times a week. After that, I monitor it every month so small problems never grow into traffic losses.
Plugin bloat, slow themes, duplicate archive pages and security.
Duplicate collection URLs, app scripts slowing pages, and structured data.
Rendering, redirects, sitemaps and migrations built from scratch.
Technical SEO removes the blockers, but rankings also need clear, well-optimised pages (on-page SEO), useful content (SEO content writing), authority from other websites (off-page SEO), and for local businesses, a strong Google Business Profile (local SEO).
Technical SEO is priced on your website’s size and how many issues it has. Send me your website and I’ll quote after a free check. Contract terms are flexible.
A technical SEO expert makes sure search engines can crawl, render and index your website. That includes fixing crawl and indexing errors, Core Web Vitals and speed, sitemaps, robots.txt, redirects, 404 errors, duplicate content, schema, mobile issues, JavaScript rendering and hreflang.
It depends on your website’s size and how many issues it has. I give you a quote after a free check of your website.
Yes. I map your old URLs to the new pages, add 301 redirects, fix broken images and links, and resubmit your sitemaps. On one trek and travel website, I found and fixed 30 to 40 broken URLs left behind by a migration.
Yes. I’ve recovered a hacked clinic website by restoring it from a clean backup and then hardening it with a new password, a new login URL, fewer plugins and a security plugin. The recovery took 3 to 4 days.
Not always. I can audit any website from the outside, but access to WordPress, Search Console and sometimes hosting lets me fix issues directly instead of only listing them.
It removes the problems that hold your rankings back. Most websites also need on-page SEO, content and authority building to reach the top results.
Yes. When a fix needs code changes, I write a clear fix list and guide your developer through it. On a US sports news website, I worked this way with the client’s developer to fix Core Web Vitals.
Free website health check
Send me your website. I’ll check its crawling, indexing and speed, and tell you what’s holding it back. No obligation.